Why?

Marketers in the Pro AV industry are often solo-marketers or have split roles, where marketing is just a part of their overall job. Equally, marketers in Pro AV can often be a bit isolated from other people doing the same thing; they’ll often have good industry connections with press, trade show organisers, marketing agencies, and similar people - essentially only through people they have a commercial relationship with.

Networking and sharing knowledge is incredibly powerful. Sure, there are competing brands in Pro AV, but no one’s asking you let your competitors know about an upcoming launch, but you can ask for recommendations or advice on the latest AIO tactics or whether anyone can figure out where Meta have moved something to.

Aside from sharing tips and advice, becoming acquainted with others doing similar things in a similar market to you opens the door for potential collaborations, confirmations of your tactics or suspicions around market shifts, sense-checking a decision and a sense of community.

The collectively “better job” the Pro AV industry is doing at marketing itself, the more marketing roles exist, the more we attract talent and the more we strive to deliver innovative and creative campaigns. The greater the reach and impact of our work, the more awareness we generate for Pro AV and how it’s essential across so many different sectors.